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Monday, May 22, 2006

Ford to take all-wheel drive lead from Subaru?

Watch out Fuji Heavy, Ford Motor Company is out to nab your claim to fame. The Detroit Free Press states that the automaker working its way toward becoming the leading producer of all-wheel-drive (AWD) cars and crossovers in the North American market. Ford says that it will offer AWD variants of the Lincoln MKZ, Ford Fusion, Mercury Milan, Ford Edge and Lincoln MKX, bringing its total AWD offerings to 22 vehicles and sales to 500,000 by next year.

The trick, Ford thinks, is to offer up models in the middle range of the market -- vehicles a little above entry-level, but not reaching the high cost of luxury vehicles such as BMW and Audi's AWD offerings.