New Mercedes E-Class a hit in Europe

New Mercedes E-Class a hit in Europe
DaimlerChrysler reported Monday that it has already booked more than 30,000 orders for the new Mercedes-Benz E-Class, which only went on sale in Europe June 10, after its world premiere at this year's New York Auto Show (above). A phased roll-out in other markets will get under way in the coming months.

The E-Class is Mercedes-Benz's second biggest model line, selling over 1 million units for the previous version, which debuted in early 2002. It is the biggest selling "business car" in Europe, dominating the segment with a 30 percent share in Europe and a 38 percent share in the German market.

The E-Class is being promoted as the safest vehicle in its segment, with Mercedes Benz's PRE-SAFE system offered as standard equipment. (The PRE-SAFE system automatically activates safety measures for the driver and front seat passenger when it determines that an accident is imminent.) Optional safety equipment includes Mercedes' Intelligent Light System.

A unique promotional event for the new car is planned for October, when a fleet of 33 diesel vehicles begin a road trip leave the Paris Motor Show headed for Beijing.